Don’t Force It, Solve It!

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"Knowing various frameworks and methodologies is crucial.… This book takes you one step further by transforming individuals or teams into adaptable problem-solving powerhouses." George Ketsiakidis, Design Researcher, Shanghai Jiao Tong University "George is a master of design process thinking, and it comes out in every word of his writing." Ryan Gerber, Founder, Quest Labs It’s not how much time we spend on design that impacts product and service success: it’s whether that time has been spent on solving the right problems. The field of design, with a greater focus on user-centered design, steadily acquires a central position on the work of product design teams. From large corporate environments to startups, multidisciplinary teams of developers, designers, project managers, and product managers need to find ways to understand each other’s needs, overcome obstacles, communicate efficiently, and perform, creating products that satisfy their users’ needs. In an era when the main differentiating factor between products are the teams that created them, George Kalmpourtzis’ Don’t Force It, Solve It!: How To Design Meaningful and Efficient Design Processes is the perfect roadmap for navig

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