Domestic Goods · Default Product

University of Toronto Press · Books & Media

Domestic Goods · Default Product

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About this product

Visions of life in the 1950s often spring from the United States: supermarkets, freeways, huge gleaming cars, bright new appliances, automated households. Historian Joy Parr looks beyond the generalizations about the indulgence of this era to find a specifically Canadian consumer culture. Focusing on the records left by consumer groups and manufacturers, and relying on interviews and letters from many Canadian women who had set up household in the decade after the war, she reveals exactly how and why Canadian homemakers distinguished themselves from the consumer frenzy of their southern neighbours. Domestic Goods focuses primarily on the design, production, promotion, and consumption of furniture and appliances. For Parr, such a focus demands an analysis of the intertwining of the political, economic, and aesthetic. Parr examines how the shortage of appliances in the early postwar years was a direct result of government reconstruction policy, and how the international style of 'high modernism' reflected the postwar dream of free trade. But while manufacturers devised new plans for the consumer, depression-era frugality and a conscious setting of priorities within the family led pot

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