Not specified · Malta Lifestyle
Marketing In Travel And Tourism
€68.30
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Prices last checked 2 Nov 2026, 10:54 UTC. Delivery and checkout conditions apply.
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Merlin Library
In stock · Checked 2 Nov 2026, 10:54 UTC
About this product
Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.