Not specified · Malta Lifestyle
Marketing: The Basics
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Merlin Library
Out of stock · Checked 5 Nov 2026, 05:10 UTC
About this product
Serves as a useful resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context. This work covers the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies. It is aimed at sixth-form, first-year undergraduate and MBA students.