
University of British Columbia Press · Books & Media
Fight or Pay · Default Product
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In stock · Checked 4 Nov 2026, 11:30 UTC
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Our slogan has always been ‘Fight or Pay.’ We call upon the people to enlist or help others enlist. We sometimes say: ‘If you cannot put the "I" into fight, put the "pay" into patriotism,’ and that serves as a slogan on any platform. – Sir Herbert Ames, founder of the Canadian Patriotic Fund Unlike the Second World War, the Great War exists in the collective memory of Canadians as a tragic war. Characterized by the brutality of trench warfare, the First World War is remembered largely for the immense sacrifice in life and limb of Canadian soldiers. In Fight or Pay, reknowned historian Desmond Morton turns his eye to the stories of those who paid in lieu of fighting – the wives, mothers, and families left behind when soldiers went to war. Aware that the recruiting effort would fail if men were forced to choose between their families and the front, the Canadian government and its wealthy backers introduced the Canadian Patriotic Fund, known in its day as "the Patriotic." Charged with support of soldiers’ loved ones, the Patriotic and its volunteers set out to take over their lives and transform them into a middle-class model of frugal self-denial. Meanwhile, the Militia Department to