
University of Pennsylvania Press · Books & Media
For the Millions · Default Product
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About this product
Looking behind the scenes at the personalities and policies of such venerable institutions as the Federal Arts Project and the Museum of Modern Art, A. Joan Saab discerns a broad-based democratic modernism inspired by and engaged with the social life of the period. In the summer of 1935 President Franklin Delano Roosevelt established the Federal Arts Project under the aegis of the Works Progress Administration. The project's goal was, in the words of its director Holger Cahill, to "get people all over the United States interested in art as an everyday part of living and working." In addition to this endeavor, the project would also provide work for artists who, as a project press release stated, "had been hit just as hard by unemployment as any other producing worker." Meanwhile, as director of the newly opened Museum of Modern Art, Alfred Barr was instituting his philosophy of "democracy in design" through a series of ambitious exhibits that focused on informed consumption in the marketplace. The idea of treating the artist as a "producing worker" and art as an "everyday part of living and working" was a novel one in 1935 and illustrated a broad shift in the social roles of both.