Not specified · Malta Lifestyle
International Strategic Marketing: A European Perspective
€155.63
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Prices last checked 5 Nov 2026, 05:10 UTC. Delivery and checkout conditions apply.
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Merlin Library
Out of stock · Checked 5 Nov 2026, 05:10 UTC
About this product
This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice, drawing out key issues surrounding the role the EU plays in marketing.