Brightening Serum

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About this product

More powerful and upgraded! Your favorite serum just got an upgrade! Now in its 4th generation upgrade! This is the award winning serum that won first place in the essence/serum category for 10 consecutive years and is one of the best-selling serums in Korea . ISOI is the go-to brand that is gentle on the skin and acts quickly on blemishes. ISOI Brightening Serum takes care of blemishes properly even after using a single bottle. Its award-winning formula brightens and evens out skin tone, and brings out the skin's radiance from within. The result? A softer, more hydrated and deeply nourished skin. Plus, the scent offers stress-relieving benefits too. It is formulated with Premium Bulgarian Rose Otto Oil to soften, nourish and hydrate skin, to help plump the skin and improve fine lines and wrinkles, and upgraded with Rose PDRN that deeply care for blemishes, with brightening and antioxidant effects. Derived from Damask Rose, this low molecular PDRN boosts the skin absorption, delivering more powerful antioxidant care. The Bulgarian rose oil used in the formulation is extracted from 3,000 roses (also called the 'liquid diamond') and is vastly more expensive than secondary and tertiar

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