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This lavishly illustrated book on the famous automobile manufacturer traces the Studebaker family from its arrival in America in 1736, to the beginnings of the wagon business under John M. Studebaker and his brothers in the nineteenth century, to the family’s entry into the automobile industry in 1902, to the last Studebaker automobile to roll off the assembly line in 1966. The book, however, is much more than the story of a family business; it is also, in microcosm, the story of the industrial development of America. The Studebakers had always been industrialists in the sense that they made their living by manufacturing things, albeit on a small scale. When the Industrial Revolution hit the country with full force, spurred on by the Civil War, it transformed America from a rural-agrarian society into an urban-industrial one. The fortunes of the Studebaker family were transformed with it. As the title suggests, the Studebaker story was mostly one of success. Studebaker wagons and carriages were long noted for their quality and popularity, and so, too, were Studebaker automobiles. The 1953 Starliner and the 1963 Avanti, designed under Raymond Loewy’s direction, are widely regarded a

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