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A Dictionary Of Marketing
€15.40
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Prices last checked 4 Nov 2026, 18:53 UTC. Delivery and checkout conditions apply.
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Merlin Library
Out of stock · Checked 4 Nov 2026, 18:53 UTC
Merlin Library
Out of stock · Checked 4 Nov 2026, 15:59 UTC
About this product
A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories as well as the latest terms and concepts in e-marketing and search engine optimization, this is the ideal reference for students and practitioners of marketing.