Not specified · Malta Lifestyle
Competitive Identity: The New Brand Management For Nations, Cities And Regions
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Prices last checked 5 Nov 2026, 05:14 UTC. Delivery and checkout conditions apply.
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Merlin Library
Out of stock · Checked 5 Nov 2026, 05:14 UTC
About this product
Ever since Simon Anholt coined the phrase ‘Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.